Discovery Consulting

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There is so much you can say about your organization that sometimes the message doesn’t go anywhere. Through Cre8tive Group’s proprietary Discovery process, we help you know what to say to stay ahead of the competition.

A Discovery is a paid consulting engagement that focuses on helping you define and communicate your organization’s unique value. By the end of the Discovery process you will have developed a written marketing plan, with the tools to put your plan into action:

  • A well defined brand identity 
  • Clear messaging that speaks to your potential customers/clients
  • Marketing strategies ready to execute
  • Defined goals by which to measure your marketing’s effectiveness
  • Proven formulas for marketing
Dr. Dawn Stratton

“Cre8tive Group’s insight has made it possible for me to understand what I want my business to stand for. They have given me direction and a plan in marketing that I feel I can use for years to come.”

Dr. Dawn Stratton
Owner, Dr. Dawn Stratton & Associates

 

Your Attention, Please

A Discovery is an intensive process that guides executive leadership through significant decisions that will directly impact the future of the business or organization. For outstanding results, key decision makers must attend.

What’s In A Discovery?

Pre-Session Work

  • Purpose & Approach of the Program
  • Expectations & Intentions
  • Personality Profile
  • Marketing Mindset
  • Profile of Your Ideal Client

Session 1: Brand New

  • What is a Brand?
  • Principles
  • Proof Points
  • Positioning
  • Your Brand Promise

Session 2: Your Core Marketing Message

  • What Should I Say?
  • How Should I Say It?
  • Audio Logo

Session 3: Speaking Their Language

  • Starting the Marketing Conversation
  • Formulas for Persuasive Marketing
  • Executive Summary

Final Deliverables

  • Workbook containing the information covered in the Discovery and the decisions and outcomes.
  • Personality Profile of Each Participant
  • Brand Architecture Document
  • Core Marketing Message
  • Audio Logo
  • Formulas for Persuasive Marketing
  • Executive Summary Draft

Contact Us

To find out more information or to schedule an initial consultation by phone, please contact Chad Crouch by calling 859-858-9054 x22 or by email at chad@cre8tivegroup.com.

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