Extending Production Capabilities
As one of the top-ranked colleges in Kentucky, Berea College has a wealth of in-house resources. They regularly produce broadcast television productions, professional print publications, and online media events. When Berea’s media department required specialized capabilities, or an additional full-service production team, they call on Cre8tive Group. Throughout production, we have served as an extension of their media department, working closely with college staff.
Berea chose Cre8tive Group to produce a video that would inspire financial donations to the college. To ensure the video’s message would be on target, we first conducted our Discovery consulting engagement with key administrators and staff of the college. Working closely under the direction of Berea’s media department, we crafted a video that was inspiring, authentic and historically accurate. The video later played a key role in gaining financial support when government funding to the college was reduced.
Animating the Future
Berea’s “Deep Green” residence hall is the highest rated LEED residence hall in the world, setting the bar for sustainable living into the future. Berea chose Cre8tive Group to produce 3D animated renderings of the facility to use in videos, on the website, and in other marketing pieces. Cre8tive Group photo-documented the building inside and out, collected architectural drawings from various contractors, and produced an accurate representation of the completed facility.
View Our Work For Berea College
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