The Outsourced, In-house Marketing Advantage
Cre8tive Group has partnered with All Star Purchasing since 2012. Our Discovery consulting process initially helped All Star to define clear messaging and goals for a new website. In 2017 All Star shifted the focus of their services to better serve their members. The old marketing message and strategies no longer applied to the new approach, so a new Discovery consulting engagement helped them clearly define their mission, message, and develop a marketing strategy to align with their business goals.
Throughout our partnership, All Star has utilized Cre8tive Group as their outsourced, in-house marketing and design agency. We work closely with All Star’s IT department, as we share responsibility to administer accounts related to their online presence. We also deliver marketing materials that allow All Star to update them on their own. The monthly analytics reports Cre8tive Group provides have allowed All Star to make informed decisions on which efforts deserve more resources, and which should be discontinued.
“The Discovery consulting sets Cre8tive Group apart from other agencies. That process has allowed us to develop effective marketing messages and understand how to best communicate those messages to potential clients.”
Complete Marketing and Design Services
Cre8tive Group has served All Star by providing many services including:
- Logo redesign, business cards, letterhead, and email signatures
- Complete website design, development and maintenance
- Custom web application allowing members to receive quotes from vendors across multiple categories
- Quarterly analytics reports showing the effectiveness of their marketing efforts
- An animated explainer video that introduces All Star to potential members
- Email newsletter layout design
- Support for their annual convention, including marketing materials and design, promo videos, power point templates and event videography
- Lobby and office artwork that showcases All Star’s rich 60-year history
- Ongoing video, design and marketing support
View Our Work For All Star
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