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A penny being split over hundreds of other pennies

It just doesn’t add up.  We humans have a terrible time understanding large numbers. Once the number starts to exceed what we’re comfortable dealing with, it becomes too abstract and all starts to sound the same. Basically if it is higher than we can count, it’s too big to understand...

A sign on a fence with the number 10

How strong is your brand?  To test your brand, use the 10 C’s test.  How do you measure up? COMPETENT If you don’t have a valid product or service, you are wasting your time branding it. Are your products and services valid? What is strongest? What currently are our greatest deficiencies? How...

Hutchens Brothers

Hutchens Brothers in China

For brothers Jeff and Peter Hutchens, the extraordinary is ordinary. Jumping into an icy swimming pool in minus 14 degree Celsius temperatures in northern China? No problem. Playing polo with a headless goat? Easy. Getting kicked out of Gansu province by the Chinese government? All in a...

An abstract geometric pattern

Do you find yourself in critiques or feedback sessions saying things like, “I don’t know…I just really like it!” Or perhaps you received negative feedback from your superiors and were unable to defend your design choices? Don’t worry, you’re not alone! There’s...