Trisha's small fingers find the right positions on the flute while she gently breathes life into a sweet melody.  As she continues to play, the world fades around her.  The worries about home and school grow distant while her flute sings.

For children in difficult circumstances, music can open a whole new world. However, today, music programs are being slashed from school budgets, leaving children from financially disadvantaged homes with little access to lessons.

Central Music Academy is dedicated to providing quality music education to financially disadvantaged children in the Lexington, Kentucky area. However, they have struggled to grow support for their cause because traditional “marketing” seemed inauthentic.

Cre8tive Group’s consulting engagement yielded a marketing plan and development strategy that empowered their board and staff to effectively spread the word about the impact of Central Music Academy by celebrating the unique stories of the children in their program.