"You're Hired!"

Contact: Chad Crouch, President
Company: Cre8tive Group
Phone: 859.858.9054 x22
Fax: 859.858.8029
Email: chad@cre8tivegroup.com

Cre8tive Group’s president shares insights on managing creative personnel at national design conference.

Chad Crouch, President of Cre8tive Group, led two roundtable discussions at the Mind Your Own Business conference on November 2-3 at Lowes Coronda Bay Resort in San Diego, CA. Crouch’s session was titled “From Hiring to Firing: The Life of Creative Personnel Management.”

Mind Your Own Business is specifically created for agency principals and hosted by ReCourses Inc. and HOW magazine. The event brings about 400 agency executives from across the nation and the goal is to create a think tank environment where principals can swap strategies, best practices and lessons learned with each other and the industry’s foremost consultants.

Crouch was among the expert speakers as was David C. Baker, President of ReCourses, Inc.; Glenn Baldwin, Principal of ForesterBaldwin; Emily Ruth Cohen, an independent consultant with 20+ years of experience; Deborah Dawton, CEO of the UK’s Design Business Association; Brent Hodgins, Partner and Director of Client Services at Mirren Business Development; Ron McMillan, a best-selling author, veteran speaker and business-consulting specialist; and Tim Williams, founder of Ignition Consulting Group, a leading consultancy devoted to helping firms create and capture more value.

“Twelve years managing creatives has equipped me with a multitude of success stories and lessons learned,” said Crouch. “I hope the insights I share are helpful, and of course I always welcome an opportunity to transfer knowledge with other agency principals.”

About Cre8tive Group
Cre8tive Group is a full-service marketing and communications firm based in Wilmore, KY. We work with socially aware, ethically responsible organizations to build strong connections with your audience. Our strategies draw on the best marketing practices from both the business and nonprofit worlds to address the critical challenges of improving the human condition. Intentionally limiting our engagements to only 8 partnerships at one time, we communicate the soul of your message with clarity and conviction. Learn more about our company at www.cre8tivegroup.com


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