Redesigned website reflects renewed focus
Contact:
Chad Crouch, President
Company:
Cre8tive Group
Phone:
859.858.9054 x22
Fax:
859.858.8029
Email:
chad@cre8tivegroup.com
A commitment to authenticity and a narrowing focus
“Care-full” communication has always been on the tips of Cre8tive Group tongues. With a history of documentaries in India, hurricane assistance in the Gulf and public sector clients, Cre8tive Group continues to refine its corporate mission. Unique in the industry, only serving eight clients is a statement of quality over quantity for Cre8tive. With these foundational changes in place, Cre8tive Group has updated its website. This new website elevates those eight stories.
The web redesign project was prompted by President and CEO, Chad Crouch, speaking to a group of University of Oxford MBA students about bringing their means to a place of meaning in the world and attending the Skoll World Forum for social entrepreneurs in March 2007.
Crouch says, “Look for more changes to come from our website over the next few months. We’re committed to authenticity as an organization and we want our website to reflect that. We not only want to elevate our clients, but we want to be seen as a resource for others in the social sector.”
The new website reflects a refinement in target audience. Cre8tive Group is focusing on telling eight stories that empower the business of common good. Those stories will come from cause-driven corporations, social entrepreneurs, and innovative non-profits.
When asked about the new direction, Creative Director Kyle Schroeder says “The continuing pursuit of best practice communication is still a driver. It is just that now the social marketing variable and a desire for measurable social impact are a bigger part of the equation. We want to continue to deliver thought leadership and outstanding communication programs in arenas where there is great cause for good.”
Looking to the immediate future, Crouch responded, “The decision to focus on the social sector has provided us with significant momentum. We were happy to be the recipient of nine ADDY awards as a testament to our talent. As we move forward, we will continue in a posture of learning and partnership within this sector. After the Skoll World Forum, we will be attending the Cause Marketing Forum in New York City in May.”
About Cre8tive Group
We are cause communicators. We work with social sector organizations that struggle with cause awareness and stakeholder commitment. Combining marketing best practices from cause-driven corporations, social entrepreneurs and innovative non-profits, we tell eight stories that empower the business of common good. Learn more at www.cre8tivegroup.com
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