Pro Bono Work Meets Business Integrity
Contact:
Chad Crouch, President
Company:
Cre8tive Group
Phone:
859.858.9054 x22
Fax:
859.858.8029
Email:
chad@cre8tivegroup.com
This month's issue of HOW magazine profiles local design agency, Cre8tive Group, and highlights the group's unusual pro bono philosophy. The magazine is written for graphic design professionals and covers new technology, design processes, and profiles renowned and up-and-coming designers and agencies.
Cre8tive Group's profile is part of a larger segment by author and design consultant, David Baker. Baker asserts that mixing business with altruism can be a messy combination with no positive yield.
"I wish more designers would take the Warren Buffett approach in running their businesses and leave the Mother Teresa stuff for their personal lives," says Baker.
However, he acknowledges agencies will mingle the two worlds and he issues guidelines for maximizing the impact of these partnerships.
HOW chose Cre8tive Group to profile because they already adhere to the author's guidelines which include establishing written guidelines, an advisory board, and limiting the volume of pro bono work they will consider. They accomplish all this with the Story House Foundation, conceived in 2006. "Through the foundation, Cre8tive Group donates our skills, mind, time and money," says the agency's president, Chad Crouch.
The case study pictured above, as well as in the HOW article, is that of Sari Bari. The grassroots organization brings freedom to women in Kolkata, India's commercial sex trade by teaching them to sew blankets from sari fabric. Cre8tive Group donated their time and brainpower to develop Sari Bari's brand identity.
About Cre8tive Group
Cre8tive Group is a full-service marketing and communications firm based in Wilmore, KY. We work with socially aware, ethically responsible organizations to build strong connections with your audience. Our strategies draw on the best marketing practices from both the business and nonprofit worlds to address the critical challenges of improving the human condition. Intentionally limiting our engagements to only 8 partnerships at one time, we communicate the soul of your message with clarity and conviction. Learn more about our company at www.cre8tivegroup.com
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