Hollywood Director Speaks at Be Inspiring Event

Contact: Lauren Marshall, Design Manager
Company: Cre8tive Group
Phone: 859.858.9054 x30
Fax: 859.858.8029
Email: lauren@cre8tivegroup.com

HOLLYWOOD DIRECTOR IS THE KEYNOTE SPEAKER
FOR LOCAL “BE INSPIRING” EVENT
Barry Cook, Director of Disney’s Mulan presents “How To Tell A Powerful Story”


Lexington, KY, February 5, 2008 – This past Thursday evening, Cre8tive Group, a local marketing firm, sponsored the event, Be Inspiring: Moving People To Action Through Powerful Stories at ArtsPlace in downtown Lexington. The keynote speaker was Barry Cook, the Director of Disney’s Mulan and Special Effects Animator on Beauty and the Beast and The Little Mermaid.

With insights into the key elements of an effective narrative, Cook demonstrated practical ways to effectively tell a powerful story. His presentation incorporated the screening of his animated short, Roger Rabbit: Trail Mix-up, and an extended sequence from Disney’s Mulan with his live commentary.

“We couldn’t have been more pleased with this year's event. Barry’s approach to storytelling has placed him at the top of his field. It was a privilege to have him share his insights for telling a powerful story,” said Chad Crouch, President of Cre8tive Group.

“We understand that you don’t think inspired, you feel inspired,” Crouch continued. “Cre8tive Group is a marketing firm that Inspires Action. The way to move people to action is through powerful stories. Barry’s presentation helped drive home this point.”

Cre8tive Group partners with socially aware, ethically responsible businesses and organizations to inspire action. We help you develop brand advocates - people who believe in you. Through consulting we help you define your message. Through production, we deliver practical tools that empower your vision.

For an overview of the event with an outline of Cook’s presentation and images of the event, please visit Cre8tiveGroup.com/BeInspiring


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If you are interested in learning more, please contact Lauren Marshall at Lauren@cre8tivegroup.com or by calling 859-858-9054 x. 30





CAN YOU SELL INSPIRATION?
The Role Of Marketing In Inspiring Action

Marketing isn’t only about sales
Effective marketing is about creating an emotional connection between your organization and your audience; a connection that drives them to act. Your marketing efforts should be designed to answer the question, "Why should I care about your products, services or mission?"

After all, people don't "think" inspired, they "feel" inspired. If you're not stirring emotions and making connections, you're putting your goals at risk and your audience will not be inspired to take the action you desire.

Inspiring Action
Cre8tive Group works with socially aware, ethically responsible businesses and organizations to inspire action. We help you develop brand advocates - people who believe in you. Communicating inspiration in the form of emotive stories allows others to experience what motivates you. Understanding how these experiences connect people is the benefit of an effective marketing plan.

You’re not alone
You are insightful, dedicated and compassionate. Your efforts are based on an unapologetic purpose. You can clearly articulate why you work and what you are striving to achieve. So why is it such a struggle to build momentum?
We excel at partnering with clients who struggle to:
• clarify & communicate organizational values
• align corporate values with non-profit's mission
• build brand awareness
• drive capital campaigns and fund raising efforts
• increase membership or customer base
Our marketing strategies draw on your inspiring story, combine the best marketing communication practices of both business and non-profits and deliver practical tools to empower your vision.

At Cre8tive Group, we will always…
Focus on 8. We intentionally limit our engagements to only eight partnerships at one time. This dedicated focus allows us to identify and define and deliver the soul of your message with clarity and conviction.

Lead by example. In order to live out our principles, we contribute 8% of our annual profit to The StoryHouse Foundation that helps fund the telling of stories that “can’t afford not to be told.”

Visit Cre8tiveGroup.com and download our free resources. You will find articles that walk you through changes you can make right away to build marketing tools that inspire people to action.

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