8 Businesses Recognized For Ingenuity
Contact:
Chad Crouch, President
Company:
Cre8tive Group
Phone:
859.858.9054 x22
Fax:
859.858.8029
Email:
chad@cre8tivegroup.com
Cre8tive Group hosts an Ingenuity Showcase at High Bridge Pavilion. Eight businesses were honored for outstanding ingenuity in their respective industries.
It was a cold, rainy night, but weather couldn’t detour a select list of guests from venturing out to High Bridge Pavilion in search of Cre8tive Group’s first Ingenuity Showcase. The warm glow of an awards party fully equipped with candle light, live bluegrass music, theatre, and decadent Kentucky delicacies greeted approximately 50 area business men and women. Hot mulled cider, live music, theatre, and plenty of comfort food kept everyone cozy.
Cre8tive Group’s 2006 Ingenuity Showcase honored 8 businesses for displaying outstanding industry foresight, cleverness, and/or originality during a partnership with Cre8tive Group. The 2006 honorees included: Asbury College, First Southern National Bank, KET, LCM Company, Lexmark, Lexington Christian Academy, The McGoodwin Company, and Prevention Research Institute.
“High Bridge Pavilion was a strategic location selection,” said Chad Crouch, owner of Cre8tive Group. “The history behind the bridge project and the physical structure standing today model what we strive for in client partnerships. The bridge exists because parties with clear business objectives sought partnership with an agency of builders whose skills and judgment they trusted in applying the right design strategies. The result is an engineering marvel. We look for partners who trust us to take their ingenious ideas and business objectives somewhere similar. This year, we showcased 8 who did just that.
In addition to honoring these elite 8, Ingenuity 2006 was a way for Cre8tive Group to treat all of their clients and friends to an evening of entertainment. Local actor, Michael Friedman, performed a historical dramatization of life as a bridge builder during the construction of High Bridge. Kentucky musicians Al White and Jake Krack filled the air with spirited Bluegrass string music. White, a multi-instrumentalist, also directs the Berea Bluegrass Band. Jake Krack, a recognized master of the fiddle, has been featured in high profile print and radio outlets such as The New York Times and famous radio show A Prairie Home Companion. Complimenting the music was tray upon tray of decadent Kentucky flavors prepared and served by caterer, James T. Brashear.
“You would be hard pressed to find food more comforting and truly indicative of the area than deep fried cheddar corn fritters, country ham biscuits, miniature hot browns, and bourbon balls”, said Suzanne Sowards-Hamm, Cre8tive Group Design Manager and the event’s coordinator. “Our clients are leaders in their industries, who constantly challenge us to build their objectives and ingenious ideas into actuality. This event was a sincere thank you to all of them for that opportunity.”
Ingenuity Showcase 2006 was Cre8tive Group’s inaugural event of this kind. Giving a preemptive glance toward events to follow, Crouch says,“Each year, we will search for new locations and themes that highlight the achievements of our clients. This year was one of notable ingenuity; next year may be one of successful development campaigns or technological advancement. We look forward to whatever our clients have in store and the opportunity to honor them again.”
About Cre8tive Group
At Cre8tive Group, we are Cause Communicators. We work with social sector organizations that struggle with cause awareness and stakeholder commitment. Combining marketing best practices from socially responsible corporations, social entrepreneurs and innovative non-profits, we tell 8 stories that empower the business of common good. Learn more at www.cre8tivegroup.com
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