Insights
from December 1969
Why Market In A Difficult Economy?
Why might deep cuts in your marketing offer a short-term gain that may cause long-term regrets? Consider why marketing in a downturn can create a significant advantage.
The 10 C's of Branding Checklist
Staying Creative in a Corporate Environment
Repeat after me: “I am a creative person, and I want to stay that way.” Good, admitting you have a problem is the first step to healing.
True Minimalism in Web Design
"Perfection is achieved, not when there is nothing left to add, but when there is nothing left to remove." –Antoine de Saint-Exupery
Cause Marketing and Social Media
One of the hottest topics in marketing is the emerging area of on-line social media. With so many new conversations taking place now on-line, most marketers are wondering how they can jump into this new arena and begin to have their voice heard.
How To: A Designer's Self-Defense Primer
(AKA: “How To Avoid Touchy-Feely Mumbo Jumbo In Design Critiques”)
Storytelling in Dance
How the hit Fox television show, So You Think You Can Dance, inspired viewers to cast nearly 60 million votes for their favorite dancer.
Recommendation: Why Bad Ads Happen to Good Causes
Learn what readers are looking for in print advertisements and whether or not yours are giving it to them.
Is your critique Dr. Jekyll or Mr. Hyde?
In any creative project, the most important moment is the moment of critique. That's where a diagnosis is given which directs the next course of action.