Insights
Storytelling in Dance
How the hit Fox television show, So You Think You Can Dance, inspired viewers to cast nearly 60 million votes for their favorite dancer.
Recommendation: Why Bad Ads Happen to Good Causes
Learn what readers are looking for in print advertisements and whether or not yours are giving it to them.
Is your critique Dr. Jekyll or Mr. Hyde?
In any creative project, the most important moment is the moment of critique. That's where a diagnosis is given which directs the next course of action.
Partnerships On Purpose
Inspired by Tears
After years of watching children from behind the camera, I was ready to step out and take action.
Book Recommendation: Getting Things Done
Most people nowadays find themselves in jobs requiring them to do more, in less time and with fewer resources. The trick in this situation is not overexertion or increasing workloads – it's optimizing our time.
I Dare You Not To Care
What's Your Return On Pro Bono?
How to invest in the work you love without sacrificing business integrity.
A “Working” Definition
If someone gave you $5 million, would you go to work tomorrow?
Failing to Plan is Planning to Fail
Have you ever felt this way about your marketing efforts? Do you know what your customer needs to hear before you pull the trigger on your marketing campaign?